Business Owner Mindset
Once you have decided that you want to sell, what do you do? This is the central question that John Warrillow addresses in Built to Sell. Warrillow takes the knowledge he built over a career surveying, interviewing, and serving entrepreneurs and weaves it into a story that explores his principles for having a saleable business.
Warrillow creates the world of a fictional business owner, Alex, who is stuck in his entrepreneurial journey and looking to sell his firm. Alex reaches out to his successful serial entrepreneur family friend Ted who proceeds to coach Alex to his own successful exit over a two year period.
This fast read is enjoyable, the characters are relatable to fellow entrepreneurs, and the message is simple but powerful.
Warrillow’s prescription for exit success is to focus your business on three core principles:
Simple, enjoyable, and powerful – if you haven’t read Built to Sell, take the time.